Bob’s Red Mill: Where It All Began

The Inspiring Legacy of Bob’s Red Mill: A Journey of Quality, Integrity, and Wholesome Grains

Story Behind the Brand: Bob's Red Mill

This post is in partnership with Bob’s Red Mill.

For as long as I can remember, my fascination with food has extended far beyond the plate. It’s the captivating narratives behind our ingredients—the dedicated people cultivating them, the meticulous processes transforming them, and the profound missions guiding their creation—that truly resonate with me. There’s an undeniable power in understanding the journey of our food, a connection that transforms a simple meal into an informed choice.

I firmly believe that a comprehensive understanding of where our food originates empowers us. It allows us to make superior dietary decisions, not just for our personal well-being, but for the health of our families and the sustained vitality of our planet. This invaluable knowledge doesn’t merely influence our cooking techniques; it reshapes our entire philosophy towards food, fostering a deeper respect and appreciation for every bite.

My lifelong quest for culinary knowledge has taken many forms. From the simple joy of plucking fresh runner beans from my grandmother’s flourishing garden to the vibrant sensory experiences of accompanying my mother to the local farmer’s market during my childhood, each step deepened my curiosity. Later, during culinary school, visiting an organic farm provided firsthand insight into sustainable practices. Working in a restaurant that prided itself on sourcing most ingredients locally further solidified my appreciation for fresh, regional produce. My continuous learning has also included hours spent watching insightful food documentaries and devouring culinary books, all fueling an unrelenting passion for the food industry and its intricate workings.

This unwavering spark ultimately redirected my life’s trajectory. It led me to abandon my carefully constructed plans for graduate school, instead enrolling in a professional cooking school. This pivotal decision paved the way for the creation and eventual full-time pursuit of this very blog. Looking back, it’s clear that all these seemingly disparate pieces of my life were intricately woven together, guiding me (albeit through a zig-zag, one-step-forward, one-step-back path) towards where I stand today. The universe, it seems, had a plan I was only just beginning to comprehend.

It brings me immense pride and joy to collaborate with exceptional brands that align perfectly with my values and earn my wholehearted support. These are the makers who genuinely care, who take profound pride in crafting truly fabulous ingredients—ingredients built on a foundation of integrity. As I shared in a previous post, my vision for this space extends beyond just a recipe repository. It’s a platform for deeper exploration, for sparking meaningful conversations, and for mutual learning. And that, precisely, is the spirit of today’s feature: delving into the incredible story behind a brand that exemplifies everything I admire.

Story Behind the Brand: Bob's Red Mill

Bob Moore of Bob's Red Mill
Bob and Charlee Moore

Today, instead of a new recipe, I am thrilled to dedicate this space to one of my absolute favorite food brands: Bob’s Red Mill. I want to share with you precisely why I am so deeply passionate about their mission and their products. After all, sharing what we truly believe in is what close friends do.

“It’s so obvious, that it’s not. That thing you make – that thing you love – it should be a good thing. After all, isn’t that the point? Isn’t that why we’re here? To help one another. To add something. To make folks a little happier, a little healthier for doing what you do?” – Bob’s Red Mill

The remarkable journey of Bob’s Red Mill is inextricably linked to the personal story of its visionary founder, Bob Moore – the warm, friendly face gracing every package of Bob’s Red Mill products. It’s a tale of audacious courage, of a young man who dared to take a monumental leap of faith, navigating countless obstacles and enduring significant setbacks, all while relentlessly pursuing his unwavering passion for healthy, wholesome, and nutritious food above all else. This is the inspiring chronicle of an entrepreneur who steadfastly prioritized unparalleled quality and unyielding integrity, consistently placing them far above the pursuit of mere profit margins.

But Bob’s story doesn’t end there. In a truly unprecedented and heartwarming act of generosity, in the midst of a challenging recession, and on the occasion of his 81st birthday, Bob Moore made an extraordinary decision: he handed over complete ownership of his multi-million dollar company to his dedicated employees. For Bob, it was the most profound and meaningful way to honor their indispensable role in building the company from its humble beginnings into the thriving success it had become. It’s a gesture of profound gratitude and shared success that, frankly, is almost impossible to surpass in its inspiring power.

Story Behind the Brand: Bob's Red Mill

Bob Moore’s deep-rooted commitment to health and wellness began during his formative teenage years, profoundly shaped by the tragic loss of both his parents to smoking-related illnesses. This personal tragedy instilled in him an early and powerful conviction about the critical importance of a healthy lifestyle and nutritious eating. Further inspired by a compelling book he read about a man who inherited an ancient flour mill, and fueled by his wife Charlee’s newfound passion for the traditional art of grinding her own flour from scratch, the couple embarked on their entrepreneurial journey. In the early 1970s, they established their very first flour mill, a modest venture that would eventually evolve into the iconic Bob’s Red Mill, proudly situated in Milwaukie, Oregon.

This unwavering dedication to superior nutrition guided their fundamental business decisions. While modern industry was embracing high-speed steel rolling mills designed for maximum efficiency and volume, Bob and Charlee resolutely rejected this trend. Instead, they opted for time-honored, old-fashioned quartz stone mills. This choice was not just about tradition; it was a conscious commitment to preserving the inherent nutritional value of grains. Despite facing immense adversities, including a devastating arson attack that completely destroyed their initial mill, Bob and Charlee never wavered from their core principle: prioritizing quality and integrity over the bottom line. Their philosophy was beautifully simple yet profoundly impactful: “Make great food, charge a fair price, and help make the world a better place.” In an age often characterized by compromise, this steadfast adherence to such clear values remains both remarkably simple and exceptionally rare.

To this very day, Bob’s Red Mill upholds this foundational practice. All of their diverse range of flours (you can delve deeper into their different types of flour here) and whole grains are meticulously ground in-house using these revered, slow-moving stone mills. This traditional method is crucial; it ensures that the grains retain all their precious natural nutrients, essential vitamins, and vital minerals. The slower grinding process minimizes heat, preventing the loss of delicate oils and enzymes found in the germ and bran. The result is food that you can genuinely feel wonderful about consuming and enthusiastically supporting—a testament to a company I am absolutely thrilled to champion and share within this community.

Indeed, when it comes to producing truly exceptional food, there are simply no shortcuts. The dedication to ancient methods, the commitment to transparency, and the profound respect for the natural bounty of grains are what set Bob’s Red Mill apart. Their products embody a philosophy of wholesome living and offer a tangible connection to the earth’s goodness. For instance, imagine starting your day with a delightful whole grain (and gluten-free) Dutch baby, perhaps with luscious blueberries and maple syrup, or indulging in a comforting bowl of slow cooker steel-cut oatmeal. These aren’t just meals; they are experiences crafted from ingredients born of integrity, promising both nourishment and profound satisfaction.

This commitment to sourcing, processing, and delivering the highest quality whole grains and flours extends across their entire product line. Whether you’re baking, cooking, or simply seeking healthier alternatives, Bob’s Red Mill offers a trusted foundation. Their diverse selection caters to various dietary needs, including an impressive range of gluten-free options, all processed in dedicated facilities to prevent cross-contamination. This meticulous attention to detail underscores their dedication to providing safe, delicious, and nutritious products for everyone.

By choosing Bob’s Red Mill, you’re not just buying ingredients; you’re investing in a philosophy that values health, sustainability, and community. You’re supporting a company that believes in its employees, cherishes its heritage, and remains steadfast in its mission to bring the purest, most nourishing grains to your table. It’s a partnership between producer and consumer that genuinely enriches lives, one delicious, wholesome meal at a time. The powerful narrative of Bob’s Red Mill is a compelling reminder that the food industry can, and should, be a force for good, inspiring us all to make more mindful and impactful choices.

Thank you, Bob’s Red Mill, for partnering with me on this post and allowing me to share your truly inspiring story! I wholeheartedly encourage you to explore their extensive line of high-quality products, discover valuable coupons, and easily find store locations near you by visiting BobsRedMill.com! Join me in supporting a brand that genuinely cares about your health and the integrity of your food.